The Center for International Sport Business (CISB) is a forum for the study of the business of sport at the Western New England College. The CISB organizes conferences and seminars around the business of sport and its impact on the global economy for students, scholars, industry professionals, and other interested stakeholders.
The CISB Speaker Series brings regularly prominent people from sport and business to Western New England College to talk about the major issues facing the industry today.
On 22 April IWGA President Ron Froehlich was the featured guest speaker in the 'For the Love of the Games' series. Froehlich presented The World Games and the 30+ sports associated with them, spoke of his decade-long involvement in the business of sports, and reflected upon his role as a member of the Olympic Program Commission.
