The International Archery Federation (FITA) has continued its efforts from 2006 and aimed to produce great events in spectacular sites and to promote the best archers in the world all year long. FITA wants to build a global audience for its stakeholders, the sponsors and the fans.

One more step was accomplished in 2007, as an independent study showed the following cumulative audience:

News coverage: 585,000,000 viewers

Live and highlights: 330,000,000 viewers

Feature magazines: 37,000,000 viewers

Total: 952,000,000 viewers

In 2007, a total of 44 TV channels showed the archery live programs or the official 26-minute highlights for a total of 222 hours of broadcasting covering 7 events of Meteksan Archery World Cup and Archery World Championships. This is twice as many TV channels compared to 2006. Two of the major broadcast successes have been the Leipzig World Championships and the Dubai World Cup Final in the magnificent Madinat Jumeirah. Archery enjoyed live coverage respectively from 8 and 11 TV channels for these two events.

Archery has also been featured in magazine such as Trans World Sports, Sports Unlimited, IEC’s “Road to Beijing”, Ten Sports or Al Jazeera International. These magazines can reach as far as 400 TV channels and 150 countries.

TV channels that have shown archery include: Eurosport, ESPN Star Sport (Pan Asia), Fox Sport International (Pan Middle East and Africa), Zee Sport, Ten Sports, Doordarshan, Neo Sports (India), MBC and KBS (Korea), CCTV (China), Al Jazeera Sports, ART Arab (Pan Middle East), Sports Russia, NTV (Russia/Eastern Europe), Sport+ (France), TRT (Turkey), TVE (Spain), Sky Sports and Setanta Sports (UK), RAI Sports (Italy), etc.

FITA is managing its own production and distribution of TV images together with the HTR company and the European Broadcasting Union.

FITA will strive for a bigger television audience in 2008 and will also please the Internet fans with a new www.archery.tv with free videos, highlights and magazines on YouTube.