The World Games 2009 Kaohsiung Organizing Committee has appointed Dentsu Media Palette and Dentsu Taiwan as media partners.
The Japanese agencies will be responsible for all media planning and buying on the US$2 million account, which will result in a global campaign to raise awareness of the games.
In addition to the global account, Media Palette Taiwan will work on the $250,000 domestic TV planning and buying business.
The campaigns are slated to roll out from mid-May to June. The games will be staged in July.
